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The Rubicon

Ten days. From strategy to qualified inquiries.

For service businesses that win work by sending quotes.

What is a Rubicon?
12 / 12 successful Rubicons
Companies That Successfully Crossed The Rubicon.
Beriko logo Roma Marble logo Elzeb Solarno logo James Dryer Vent Solutions logo Render13 logo Eden Ville logo SimperTech logo Srnec Style logo MM Ogradni Sistemi logo
The Crossing

“The Rubicon” is ten days of one team building out your whole winning funnel.

By understanding your target market at a deeper level, we are able to build you a machine that will keep filling your inbox with qualified inquiries.

Below this, you will see how the whole process looks, what you can expect and what you actually receive.

Ten Days. Five Acts.

Something lands for you.
Every 48 hours.

I
Market Research
I

Market Research

Days 1–2

Market, competitors, top players. Where the gap is. Two full days of research before anyone writes a word.

→ The Battlefield Report

The Battlefield Report5 pages
Competitor teardown3 pages
Where the gap is4 pages
II

Strategy Build

Days 3–4

The whole funnel. Every headline, every objection, every line.

→ The Message

The MessagePDF
Funnel copy, top to bottomPDF
Objection mapPDF
III

Website Construction

Days 5–6

The site. Custom, built around the funnel, not a template.

→ A staging link you can click

Roma MarbleLive site
MM Ogradni SistemiLive site
ARPO ExpressLive site
IV

Setup & Tracking

Days 7–8

We pick from our weapon arsenal, depending on what strategy fits you the best. Binary results are the focus.

→ The ad account, live

ARPO Express4 variants
BenCanis Kennels4 variants
Elzeb Solarno4 variants
V

Project Launch

Days 9–10

We try to break it. Your customers try to break it. You get your changes in. Then it goes live.

→ Live

Break test logComparison
Live campaignLaunch
The War Room

You'll see all of it.

The day your deposit clears, you get your War Room. One link, one password, nothing to set up. It's open before the first day of work.

Every second day, something lands in it. The research. The copy. The staging link. The ad account.

You'll never have to ask how it's going.

Results

What crossing
the Rubicon
actually produced.

No case study here is older than this year.

Case study

23 projects generated.
$400,000 in revenue.
All in 2 weeks of running ads.

Modular buildings. Before us, one or two inquiries a day and not one of them pre-qualified, against an ad account that kept spending.

BernardBeriko

“What impressed me the most was the process itself. Erik respected every requirement and kept it transparent from the initial strategy to launching the ads and getting the results.”

Course program fully booked in 3 days.

DanijelaEdictus

“Already after the first week of running ads, the number of calls I’ve been getting increased by a LOT.”

34 booked installation jobs in the first 2 months.

ŠimeSimperTech

“After the initial setup, 1–2 weeks in, there were automatically more and bigger project deals, and we kept consistently growing for more than a year now.”

68 renovation projects generated from $4.6k invested.

MarioRender13

“Marius didn’t just do his work. He brought enthusiasm and responsibility for everything we have done. And results are showing it now.”

From 80 sales a month to 175+ a month.

VaidaFitMe Modesta
FAQ

What we're
asked most.

Four of them are research. You see it on day two. Check it yourself.

Day two. You sign off on positioning and we lock it. Nobody likes that bit. It's why the other eight days work.

You'll have seen every piece before it goes live, so this doesn't happen. Plus you get 30 days of unlimited revisions.

Thirty days. Yes. Nobody's used more than four. Put a number on it and someone starts counting.

There are four of us, so two at the same time is the maximum we set in order to completely crush it for each one. Calendar says November, it means November. Sorry.

Launch of project. Thirty days for optimisation, included. Then we'll show you how much the first month has crushed. After that? You can decide if you wanna continue at this pace or you wanna crush it even more.

About Us

Four people.
Everything covered.

We're not a thirty-person agency where your project lands on whoever's free that week. Work with us, and you get our complete focus: our energy, our time, and direct accountability for results.

Before we propose anything, we always go deeper on you and your customer profile: your strengths, your plans, your position in the market.

That's why we're selective. We don't take on everyone who reaches out. We work with the people we know genuinely want to grow, and who we know we can actually help get there.

Marko S. at Aurelius
Marko S.
Erik M. at Aurelius
Erik M.
Marius M. at Aurelius
Marius M.
Matteo at Aurelius
Matteo C.

What happens from here.

I

You write

Tell us what you sell and where it is stuck. We reply within 24 hours.

II

We talk

One call. Where you are now, where you want to be, and whether the Rubicon is the right thing for it.

III

You decide

If it is, the ten days begin and your War Room opens.

Cross the Rubicon

What does it cost you
if you change nothing?

Tell us about the business and where it is now.

We always respond in under 24 hours. Your details go nowhere else.